(PDF) Managing Public Relations by James E. Grunig

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    Managing Public Relations
    by James E. Grunig

    Managing Public Relations — CLICK HERE

    • Release date: January 2, 1984
    • ISBN: 9780030583377 (0030583373)
    • Format: hardcover, 565 pages
    • Language: english
    • Author: James E. Grunig
    • Publisher: Cengage Learning

    About The Book

    Unifies social science research and management theory with public relations techniques to provide a solid theoretical foundation. Covers the management as well as the techniques of public relations, emphasising decision-making and evaluation.

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