(MOBI) Accidental Branding by David Vinjamuri

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    Accidental Branding
    How Ordinary People Build Extraordinary Brands

    by David Vinjamuri

    🔗 Accidental Branding ~ CLICK HERE 🔗

    • Author: David Vinjamuri
    • ISBN: 9780470165065 (0470165065)
    • Publisher: Wiley
    • Genres: leadership, business
    • Language: english
    • Release date: March 1, 2008
    • Format: hardcover, 212 pages

    About The Book

    Every year, thousands of new business are started by people with no knowledge of modern marketing at all?and some of them survive and thrive. Accidental Branding tells the story of seven “accidental” brands and how their founders beat bigger competitors by breaking the standard rules of marketing. Successful brands like Burt’s Bees, J. Peterman, and Clif Bar reveal how doing things differently can lead to big-time success. If you’re an entrepreneur or a marketer, this guide will show you how to build stronger brands.

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